What is the Story of Novita Diamonds?

Novita Diamonds consists of a dedicated team focused on providing customers with exquisite, stunning lab grown diamond engagement rings and jewellery. Our lab grown diamonds come from ethical, conflict-free sources and are astonishingly beautiful. We believe in this progressive business model, enabling our customers to obtain the jewellery they’ve always dreamed of without experiencing financial difficulty.

The NOVITA brand embodies innovation, derived from the Latin term for "new". Our lab created diamonds stem from pioneering technology that presents a sustainable and ethical alternative versus mined diamonds.

Who is the driving force behind Novita Diamonds?

Novita Diamonds' Global CEO and Founder, Iris Arnold, spearheads our team with a mission of women's empowerment. A remarkable 85% of our workforce and entire upper management are women, exemplifying Iris's vision to cultivate a business atmosphere that cherishes and promotes women assuming leadership roles.

Iris Arnold CEO and Founder of Novita Diamonds

Iris Arnold CEO and Founder of Novita Diamonds

How did Novita Diamonds Start?

The Novita Diamonds journey starts with the singular vision of our founder, Iris Arnold. Iris felt strongly about presenting an alternative to mined diamonds and had been looking forward to the emergence of lab diamond for a long time. When they finally became available commercially, she recognized that this much-anticipated prospect had finally materialized. Leveraging her profound dedication to sustainable and affordable luxury, she took Novita Diamonds to be the largest retailer of lab made diamonds in the world.

Drawing upon her extensive background in jewellery design and supported by a group of expert gemmologists and master jewellers endearingly known as the 'A-Team', Iris achieved an extraordinary fusion of artistry and originality. With a combined industry expertise exceeding many decades, the team has consistently played a pivotal role in helping couples discover their ideal rings. Nonetheless, it was Iris's visionary outlook that catalysed the metamorphosis of dreams into an attainable actuality. By embracing lab grown diamonds as the ideal solution, couples could now obtain their dream rings without sacrificing size, quality, or budgetary considerations.

Novita Diamonds found a warm welcome in the UK market. Thanks to the brand's distinctive strategy, coupled with Iris's exceptional leadership and a devoted team, it achieved resounding success in the lab grown diamonds London and lab grown diamonds Manchester market. But this was only the beginning of their journey.

With a user-friendly website and efficient online marketing operations, Novita Diamonds could minimize overhead costs and pass on the resulting savings directly to customers. Nevertheless, the company recognized the significance of providing a tangible experience to some customers, who derive joy and confidence from personally witnessing their exquisite lab grown diamond pieces.

Which countries does Novita Diamonds currently have showrooms in?

Our story

The triumph and widespread acceptance of Novita Diamonds propelled us towards international expansion. Currently with 16 locations globally across 9 countries we are the largest lab grown diamond brand in the world. You can visit us in any of the following countries: the UK, Germany, Spain, Australia, New Zealand, Singapore, South Korea, Hong Kong, and Malaysia.

Looking ahead, we have ambitious plans to extend our reach to the United States and Canada, as we remain dedicated to fulfilling our mission of making dream rings attainable for all, regardless of their location.

Today, Novita Diamonds stands as a living testament to Iris's vision of providing affordable luxury, driven by sustainable lab grown diamonds. With great anticipation, we look forward to bringing this vision to every corner of the world.

What makes Novita Diamonds products so special?

At Novita Diamonds, our renowned team of expert gemmologists and master jewellers has garnered a reputation not only for sourcing the world's finest man made diamonds but also for crafting exquisite ring designs that deeply resonate with our discerning clientele. As trailblazers in the realm of lab grown diamonds on a global scale, we continuously challenge boundaries in both innovation and quality.

At the heart of our pioneering approach lies the direct sourcing of diamonds from manufacturers, facilitated by our dedicated global team of gemmologists. This practice empowers us to meticulously handpick the most exceptional gems for our valued customers, delivering an unparalleled standard of quality that sets a new benchmark in the industry.

How does Novita Diamonds rings and jewellery excel above all market standard?

Beyond sourcing, our dedication to innovation extends to our product designs. Leveraging advanced CAD designs and offering bespoke customization, we take pride in creating one-of-a-kind, high-quality rings that are deeply personal and tailored to each individual. Our precision manufacturing process ensures meticulous attention to detail, expertly executed by our highly talented master craftsmen.

The rings we craft are not just visually captivating but also built to withstand the test of time, becoming lifelong companions to our customers. These rings feature diamonds of equal quality to earth-mined diamonds, guaranteeing both durability and timeless allure. Our unwavering commitment to quality is evident at every stage, from sourcing the gems to the manufacturing process, right through to the final inspection.

We extend a warm invitation for you to explore our diverse selection of over 100 unique rings designs. Alternatively, if you seek a truly unique piece, allow us to craft the perfect custom engagement ring tailored specifically to your desires.

At Novita Diamonds, we foster a culture of innovation and continuous improvement. Our ultimate ambition is to deliver an unparalleled customer experience, while creating the finest lab grown diamond jewellery not only in UK but across the globe. We consistently push boundaries in design, quality, and sustainability, always striving to redefine the standards in the industry.

Our Products

We use the finest lab diamonds in UK and the world, sourced by our team of gemmologists and diamond experts. We are one of the pioneers for lab grown diamonds in UK and the world. The decades of experience reflect in the quality found in all our jewellery!

Thanks to our lab grown diamonds, you can get more for your money, and afford your dream ring or other piece of jewellery without breaking the bank. There is no need to buy smaller diamonds or lower-grade stones – our diamonds are guaranteed to be the best quality!

The quality of the diamonds used in our jewellery is identical to that of earth mined diamonds, having the same hardness, that is everlasting and can be passed down through the generations. We manufacture our jewellery to the highest standards in the world and we pride ourselves on our attention to detail. We hope to continue building our brand – and providing our customers with the finest lab diamond jewellery and lab grown diamond rings to the UK market and the world.

What Charities is Novita Diamonds involved with?

A match made in heaven, Novita diamonds teamed up with Dress For Success! Dress for Success helps disadvantaged women face their job search with the confidence, clothing and tools to get hired. The work of Dress for Success is more critical than ever, providing job-ready programs and services that help women ensure their economic stability through all challenges and into the future.

25% of sales from Novita Diamond’s selected stud and pendant will be donated to Dress for Success to help support women into employment. We believe that empowered women can achieve anything they put their minds to and should feel free to celebrate their wins by rewarding themselves with beautiful jewellery, helping them feel confident and powerful!

Join Novita Diamonds and Dress for Success in the fight to preserve economic equality and progress for all women. Shop our #DFSPOWERPIECE

WWF and Novita’s Partners in Purpose

As a company established to disrupt a deeply problematic industry, we are also committed to protecting the environment and its inhabitants. In this regard, we recently partnered with Dress for Success, which has provided real tangible results.

The opportunity to give marginalised women a fighting chance opened our eyes to the possibility of doing more. It was vital that we next partnered with an organization that had even greater ambitions on a truly global scale. WWF proved to be the perfect ally.

Novita Diamonds is proud to join WWF's "Partners in Purpose" program, which is dedicated to restoration and rehabilitate wildlife including koalas and other marsupials. World Wildlife Fund was founded in 1961 and has nearly five million supporters worldwide. By addressing threats affecting threatened plants and animals, WWF aims to "slow and eventually stop their extinction."

As with our fantastically successful partnership with DFS, we are delighted to be part of WWF's 'Regenerate Australia' mission, and we can't wait to see what the results will be. We invite you to check Novita diamonds and WWF article where we cover everything in more detail.

Best Regards,
Iris Arnold
CEO and Founder