Proudly British Made    /    Ethical Choice    /    Bigger and Better Rocks    /    Real Diamonds
“[They] are real diamonds. They have the same optical, chemical, thermal, and physical features.”
Matthew Hall, Director, Gemological Institute of America (GIA).
All ethical man made lab grown diamonds have a higher purity, greater brilliance, cleaner origin and cost significantly less than mined diamonds. That is why we have chosen to use these innovative stones for all our rings
“[Lab created diamonds] are not fakes. They’re not cubic zirconias. They have all the same physical and chemical properties of a mined diamond.”
Stephen Morisseau, a spokesman for the Gemological Institute of America (GIA).
"Mined diamonds are a gift of nature whereas man made diamonds are a gift of human wisdom.”
Shanghai Diamond Exchange’s President Qiang Lin.
“[Manmade] diamonds are diamonds.”
Federal Trade Commission (USA), August 2018.

Best Value For Money

Through the breakthroughs of technology, lab grown diamonds offer tremendous value and are more affordable than mined diamonds of comparable size and quality.

Another advantage is that Lab diamonds in UK, they sell for up to 75% less than mined diamonds, owing to the lower expenses of the mining process, a shorter supply chain, and a more competitive market.

It does not mean that lab grown diamonds are “cheap”, in fact, the cost of production is comparable between mined diamonds and lab grown diamonds. The process of cutting, polishing, and certification also carries a similar cost whether they be mined or lab grown. However, the mined diamond industry is an oligopoly with restrictions on the supply of diamonds leading to artificially inflated places. In contrast, the lab grown diamond industry has a healthy competition, which keeps the prices lower so that consumers don’t have to overpay and can have a chance at getting that perfect ring to have for the rest of their life.

Best Value For Money

Ethical And Eco-Friendly Diamonds

The only truly ethical diamonds on the market are lab created diamonds. If you would like to buy an ethical engagement ring, the only choice is to buy mine free diamonds, in other words ethical lab diamonds. This is one of the biggest reasons that we moved to lab grown diamond rings in UK as we know how extensive the social and environmental effects mines have on our planet as well as communities and society. Approximately 10 square metres of earth is disturbed and almost 3,000 kgs of rock waste are generated for each carat of diamond that is unearthed.

It was highlighted in the Frost & Sullivan report that "lab grown diamonds are seven times less impactful to the environment than mined diamonds, use significantly fewer resources and emit a fraction of the air pollution.” Lab grown diamonds in UK by Novita Diamonds are guaranteed to be 100% conflict-free providing you with peace of mind as we try and stay environmentally and socially friendly in all our options. All our diamonds are naturally ethical lab diamonds, therefore we only produce ethical lab diamond rings made with ethical diamonds.

Ethical And Echo-Friendly Diamonds

Quality And Beauty

Lab created diamonds or ‘man made diamonds’ have the same physical, chemical, and optical properties as mined diamonds.

The origin is the key difference between a lab grown and a natural diamond. A lab made diamond is “grown” inside a lab using innovative cutting-edge technology that replicates Earth’s natural formation process by crystallising carbon into a brilliant diamond.

Side by side lab diamonds are indistinguishable from their natural counterparts. Even when using a jewellery 10x Loupe, lab grown diamonds are nearly impossible to differentiate from natural diamonds.

The purest form of diamonds are Type IIA and Type II, which are very rare in nature, and are the cleanest type of diamonds. This is because they are 100% carbon and do not have any impurities such as nitrogen which makes them stronger and clearer than 98% of mined diamonds. We are proud that all of Novita Diamonds are Type IIA and Type II.

Quality And Beauty

Please Be Aware Of Diamond Simulants

For lab grown diamond rings and precious jewellery, diamonds are the best option. Regardless if they are from a lab or a mine, diamonds are one of the strongest materials known to science. As a result, they are ideal to wear for life and pass on to future generations as they will always hold their beauty. This differs from diamond simulants such as cubic zirconia and moissanite, where the quality is nowhere as close as that to diamonds allowing them to easily scratch, chip, and lose their shine as well as being heavier and therefore more uncomfortable to wear.

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Please Be Aware Of Diamond Simulants


Yes, they are real diamonds. They are created using the same chemical and physical processes that happen naturally inside the Earth but are grown in a controlled laboratory environment where a starter seed of diamond crystal gradually becomes bigger as more and more carbon atoms are deposited on it. Lab made diamonds are chemically, physically, and optically identical to natural diamonds and are scientifically proven to be real diamonds. IGI and GIA, two of the world's foremost authorities on diamonds, coloured stones, and pearls, grade man made diamonds the same way they grade mined diamonds using the same scale.

The price is significantly lower than the price of mined diamonds. The exact price difference will depend on various factors such as the size, quality, and specific type of diamond, but on average, lab created diamonds are around 75% cheaper than natural diamonds. This is because the cost of producing rough is much lower than the cost of mining and extracting rough natural diamonds from the Earth. However, the rest of the process that a rough diamond, whether from a mine or a lab, goes through to be retail ready, like cutting, polishing, certification, shipping, and insurance are all exactly the same.

To give you an idea of how much you can save, if a mined diamond costs £10,000, an equivalent lab diamond will cost £2,500.

Yes, they do. When using a diamond tester, all lab created diamonds will test as diamonds. Chemically, physically, and optically there is no difference to a natural diamonds, so they will exhibit the same properties and characteristics when tested. This includes hardness, refractive index, thermal conductivity, and other properties that are unique to diamonds, both mined and man made.

Yes, most lab diamonds have inclusions, just like natural diamonds. In our lab diamonds guide we cover how inclusions are natural imperfections that are found within diamonds, and they can occur in both natural and lab made. Inclusions can take many different forms, such as tiny bubbles or carbon deposits that were trapped inside the diamond as it was forming. Just like natural diamonds, most diamonds created in labs have flaws, and only very few become flawless. Check our 4Cs guide to learn more about colour, clarity, cut and carat of diamonds.

Yes, all lab grown engagement rings and jewellery can be insured. All lab created diamonds are considered to be real diamonds, so they can be insured just like mined diamonds. You can purchase insurance from any company that accepts jewellery insurance. Insurance policies vary but usually they cover the cost of replacing or repairing your item if it is lost, stolen, or damaged. It is important to read the terms of your insurance policy carefully to understand what is covered and what is not, our lab diamond rings guide is a good read to deepen your knowledge.