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FAQS

EVERYTHING ABOUT LAB GROWN DIAMONDS

Yes, they are real diamonds.

Lab grown diamonds consist of carbon atoms arranged in the diamond crystal structure. According to GIA - the world's foremost authority on diamonds, coloured stones, and pearls - lab grown diamonds are identical to their natural counterparts as they are made of the same material as natural diamonds, exhibiting the same optical and chemical properties.

Simulants do not have the same chemical and physical properties as diamonds, and merely imitate the appearance of a diamond. The most well-known simulant is cubic zirconia, which is a crystal form of zirconium oxide, and moissanite, which is made of silicon carbide. Simulants do not have the same hardness and longevity as real diamonds which last forever. You can find simulants in costume jewellery. Be aware of companies that use the term SIMULANTS to take advantage of uneducated customers. On the other hand, lab grown diamonds are REAL DIAMONDS.

No they are not. Simulants are not diamonds. Be wary of websites such us “DiamondNexus.com” those types of websites sell “diamond simulants” which use very clever writing to mislead customers. They are not real diamonds.

Lab created diamonds started in the 1950’s by General Electric, however they were only being used for industrial purposes due to the low quality in colour and clarity. Over the past few decades scientists and laboratories around the world started improving the methods. But only until just a few years ago they were able to start producing gem quality diamonds, which are now starting to become available to the market.

The diamond tester will positively identify it as a diamond. They both have the exact same composition.

I can't find the diamond I want

Yes, we can! Contact us with the specifications and we can find it for you. Generally, we can give you an estimate value straight away. To find it can take from a couple of hours to a couple of days for certain stones.

Yes, we do sell coloured diamonds. Contact us and let us know what you are looking for. One of our experts will be in touch to offer you various options.

You can easily choose your loose diamond. All you need to do is go to engagement rings and start with a diamond. To select your diamond use our search tool. To make it easy and simple we offer a few basic variables, but the most important are carat, colour, clarity, and cut.

The results below show the diamonds that match your chosen filters. If you choose a diamond available in the showroom, it will be shipped on the next business day. All other diamonds may take from 5 to 15 days to be shipped. Click on Detail and choose Add Loose Diamond To Cart. Check your Order Summary and click Checkout. Fill out your details, pay, and voila!

Designs

We have an experienced team of designers and jewellers who work together to bring the most sought after designs from classical and timeless to extravagant designs and everything in between. Our products go through a strong quality control process to ensure all our rings and other jewellery is up to a high standard.

Yes. We are happy to work with you and create your dream design. From simple to extravagant - we can make it. Contact us to learn more about the process or follow this guide

Yes we can custom make any design, no matter how intricate it is. Contact us or make an appointment to have one of our experts walk you through the process.

Why Novita Diamonds

The main reasons are:

  • It’s the ethical choice
  • Greater value for a lower price
  • They are real diamonds
  • The cost is 75% less than mined diamonds
  • There are no middlemen involved in our operation
  • We buy directly from the manufacturers
  • We are not just an online-based jewellery company
  • We have showrooms in multiple cities
  • You can order online or visit one of our showrooms
  • We are a family-owned and operated business in UK

Yes we are! However we are also preparing to open showrooms in the Germany, NZ and Singapore.

Placing an order

It depends on the country you are accessing our site from. The system should automatically update to your currency by checking where your IP address is from.

Yes, we have showrooms where our customers can visit us. You will be able to see, touch, and feel the amazing quality that Novita Diamonds is proud to bring to you.

We use discreet packaging for shipment. Contact us so our team members could assist you.

Yes, all orders are insured automatically for the full value that you have paid.

Novita Diamonds has a wholesale model pricing, with very small margins. Therefore our diamonds vary with the price of the US dollar, be wary of companies whose prices do not vary with the dollar this means they have large mark ups.

Yes, you can! Simply follow the checkout steps till the last part where we offer all the available payment methods. You will be able to choose to pay by bank transfer at the payment section.

Certificates and Valuations

Yes you get a laboratory certificate.

All our certified diamonds are laser inscribed, giving you peace of mind that your diamond will have an easily identifiable unique number.
If unsure you can take your diamond to a valuer who can confirm the stone. Alternatively, you can bring it to one of our showrooms and we will check it for you at no cost.

Yes we have, however keep in mind GIA unfortunately was very late to enter the lab grown diamond race. Most experts agree that IGI has become the authority of lab created diamonds in the world. You can find more information on our blog “What Should I Buy, GIA or IGI” .

Because only round diamond shapes have an agreed pre-determined set of standard rules. While all the other shapes can vary, for example an oval shape can be made wide or elongated, and there is no right or wrong, it comes down to personal preference. While round shape can only be round therefore a standard was set and adopted by everyone.

Origin of diamonds

Yes they are! As opposed to mined diamonds, only lab grown diamonds can be guaranteed to be 100% conflict free. It is extremely difficult to know the origin of a mined diamond, especially when it goes through many sets of hands after leaving the mine.

Ethical Choice

Absolutely! In fact, man made diamonds are the only diamonds guaranteed to be environmentally friendly. On the other hand, it is impossible to mine a diamond without destroying the surrounding environment, ecosystems and human settlements. Do not believe the marketing hype spread by retailers claiming that their mined diamonds are eco-friendly; they are not.

Absolutely! You need to be aware that no diamonds other than the ones created in labs can truly ever be 100% conflict free. It is impossible to certify a mined diamond as fully conflict free with any degree of certainty since tracking a mined diamond to its source mine is just not possible. To understand why, please visit: Is the Diamond Kimberley Process a Flop? And Blood diamonds

Absolutely! Do not fall into the misinformation trap set by sellers of mined diamonds; these sellers will falsely claim that the mined diamonds they are selling are ethical. However, only man made diamonds are genuinely ethical.

NO! Sellers constantly advertise that their mine diamonds are ethically sourced. However, always be wary of such claims because their marketing is simply false and biased to sway you into buying their products. It is well documented that diamond mining is done using slave labour in conflict regions.

NO! Mined diamond can never be eco-friendly since the term mining itself already means the destruction of the land in order to extract something from it. Therefore, the very act of bringing diamonds out of the ground automatically makes them impossible to be eco-friendly. Without exception, this process is destructive and has cascading adverse environmental and ecological effects.

You can never say for sure. Unfortunately, there is no sure-fire way of determining where a diamond was initially found unless you go and dig it up from the ground yourself. Sellers have always ruthlessly exploited this fact to sneak blood diamonds into the general market. For the full picture, please read: Is the Diamond Kimberley Process a Flop? And Blood diamonds