Frequently Asked Questions(FAQ)

Everything About Lab Grown Diamonds

Are lab grown diamonds real?

Yes, they are real diamonds.

Lab grown diamonds consist of carbon atoms arranged in the diamond crystal structure. According to GIA - the world's foremost authority on diamonds, coloured stones, and pearls - lab made diamonds are identical to their natural counterparts as they are made of the same material as natural diamonds, exhibiting the same optical and chemical properties.

What is the difference between a simulant and a lab grown diamond?

Simulants do not have the same chemical and physical properties as diamonds, and merely imitate the appearance of a diamond. The most well-known simulant is cubic zirconia, which is a crystal form of zirconium oxide, and moissanite, which is made of silicon carbide. Simulants do not have the same hardness and longevity as real diamonds which last forever.

You can find simulants in costume jewellery. Be aware of companies that use the term SIMULANTS to take advantage of uneducated customers. On the other hand, lab grown diamonds are REAL DIAMONDS.

Are lab grown diamonds simulants?

No they are not. Simulants are not diamonds. Be wary of websites such us “” those types of websites sell “diamond simulants” which use very clever writing such us “brilliant round” to mislead customers in to thinking they are lab diamonds. They are simply not real diamonds.

What is the history of lab grown diamonds?

Lab created diamonds started in the 1950’s by General Electric, however they were only being used for industrial purposes due to the low quality in colour and clarity. Over the past few decades scientists and laboratories around the world started improving the methods. But only until just a few years ago they were able to start producing gem quality diamonds, which are now available for lab diamond rings and lab diamond jewellery.

What happens when a diamond tester is used in a lab grown diamond?

The diamond tester will positively identify it as a diamond. They both have the exact same composition. A note of caution, moissanite tester cannot be used to test lab grown diamond rings, this is due to moissanite testers are made to test for traces of the element “boron” which is used in growing moissanites and also man made diamonds. Therefore those tester give false readings. To read more in detail check our lab diamonds guide.

I can't find the diamond I want

I can't find the diamond I want. Can you source it for me?

Yes, we can! Our team of gemmologists are here to help. Contact us with the specifications of the lab made diamond you are after and we can find it for you. Generally, we can give you an estimate value straight away. To find it can take from a couple of hours to a couple of days for certain stones.

Do you sell pink, blue, and yellow diamonds?

Yes, we do sell coloured lab created diamonds. Contact us and let us know what you are looking for. One of our experts will be in touch to offer you various options.

Can I buy a loose diamond?

You can easily choose to buy a loose man made diamond. All you need to do is go to buy loose diamond section. To select your diamond use our search tool. To make it easy and simple we offer a few basic variables, but the most important are carat, colour, clarity, and cut.

The results below show the diamonds that match your chosen filters. If you choose a diamond available in the showroom, it will be shipped on the next business day. All other diamonds may take from 5 to 15 days to be shipped. Click on Detail and choose Add Loose Diamond To Cart. Check your Order Summary and click Checkout. Fill out your details, pay, and voila!


Who creates Novita Diamonds’ designs?

All of our jewellery and lab diamond rings in UK are created by our experienced team of designers and master jewellers who work together to bring the most sought after designs from classical and timeless to extravagant designs and everything in between. Our products go through a strong quality control process to ensure all our rings and other jewellery is up to a high standard.

Does Novita Diamonds do custom designed rings?

Yes. We are happy to work with you and create your dream lab diamond ring design or jewellery. From simple to extravagant - we can make it. Contact us to learn more about the process or visit any of these two guides: bespoke engagement rings London and bespoke engagement rings Manchester.

I can’t find the ring design I want, can you make it for me?

Yes we can custom make any lab grown diamond ring designs, no matter how intricate it is. Contact us or make an appointment to have one of our experts walk you through the process.

Why Novita Diamonds

Why should I buy from Novita Diamonds?

The main reasons are:

  • It’s the ethical choice
  • Greater value for a lower price
  • They are real diamonds
  • The cost is 75% less than mined diamonds
  • There are no middlemen involved in our operation
  • We buy directly from the manufacturers
  • We are not just an online-based jewellery company
  • We have showrooms in multiple cities
  • You can order online or visit one of our showrooms
  • We are a family-owned and operated business in UK

Is Novita Diamonds located in UK?

Yes we are! We currently have showrooms in London and Manchester in the UK. If you would like to visit us overseas we have physical locations you can visit in the following countries: Australia, Germany, Spain, Ne Zealand, South Korea and Singapore.

Placing an order

Are your prices in USD, EUR, AUD or GBP?

It depends on the country you are accessing our site from. The system should automatically update to your currency by checking where your IP address is from.

Can I see the diamonds and/or jewellery in person?

Yes, we have showrooms where our customers can visit us. You will be able to see, touch, and feel the amazing quality that Novita Diamonds is proud to bring to you.

How do I keep my engagement ring a surprise?

We use discreet packaging for shipment. However we highly recommend you read our blog “How to keep your proposal a secret”, that guide will help you avoid all the common mistakes most people make. Do not hesitate to contact our team for any special requests or advice.

Is my shipment insured?

Yes, our jewellery is shipped with signature on delivery service and fully insured whilst in transit.

Why do our diamond prices go up and down?

Novita Diamonds has a wholesale model pricing, with very small margins. Therefore our diamonds vary with the price of the US dollar, be wary of companies whose prices do not vary with the dollar this means they have large mark ups.

Can I pay by bank transfer?

Yes, you can! Simply follow the checkout steps till the last part where we offer all the available payment methods. You will be able to choose to pay by bank transfer at the payment section.

Certificates and Valuations

Do I get a certificate when I purchase a diamond?

Yes you get a laboratory certificate. Keep in mind that some of our jewellery products do not have certificates due to being too small. Please check each individual item’s descriptions or contact one of our friendly staff. In addition, you can request an insurance replacement valuation for an extra cost of £48. Please keep in mind that this service is not refundable.

Are your diamonds laser inscribed?

All our certified lab created diamonds in UK are laser inscribed, giving you peace of mind that your diamond will have an easily identifiable unique number.

Do I also get an insurance replacement validation?

For an extra cost of £48 you get an insurance replacement valuation. It can be selected when you personalise your ring. Please keep in mind that this service is not refundable.

Can I insure my lab grown diamond ring and jewellery?

Yes, it works the same way as with mined diamonds. For an extra cost of £48, we provide you with an independent insurance valuation certificate, that is the only document you will be asked when insuring your ring or other jewellery.

Do you have any GIA certified lab grown diamonds?

Yes we have, however keep in mind GIA unfortunately was very late to enter the race for lab diamonds in UK and the world. Most experts agree that IGI became the authority for lab grown diamonds in UK and the world. You can find more information on our blog “GIA vs IGI”.

Why only round shapes come with cut graded in diamond certificates?

Because only round diamond shapes have an agreed pre-determined set of standard rules. While all the other shapes can vary, for example an oval shape can be made wide or elongated, and there is no right or wrong, it comes down to personal preference. While round shape can only be round therefore a standard was set and adopted by everyone. Check our blog “Different Diamond shapes pros and cons the complete guide” for more info.

Origin of diamonds

Are Novita Diamonds truly conflict free?

Yes they are! As opposed to mined diamonds, only lab grown diamonds are ethical diamonds and can be guaranteed to be 100% conflict free. It is extremely difficult to know the origin of a mined diamond, especially when it goes through many sets of hands after leaving the mine.

Ethical Choice

Are lab grown diamonds really eco-friendly?

Absolutely! In fact, lab diamonds are the only diamonds guaranteed to be environmentally friendly. On the other hand, it is impossible to mine a diamond without destroying the surrounding environment, ecosystems and human settlements. Do not believe the marketing hype spread by retailers claiming that their mined diamonds are eco-friendly; they are not.

Are lab grown diamonds completely conflict free?

Absolutely! You need to be aware that no diamonds other than the ones created in labs can truly ever be 100% conflict free. It is impossible to certify a mined diamond as fully conflict free with any degree of certainty since tracking a mined diamond to its source mine is just not possible. To understand why, please visit: Is the Diamond Kimberley Process a Flop? And Blood diamonds

Are lab grown diamonds truly ethical in nature?

Absolutely! Do not fall into the misinformation trap set by sellers of mined diamonds; these sellers will falsely claim that the mined diamonds they are selling are ethical. However, only lab grown diamonds are genuinely ethical.

Are mine diamonds ethical?

NO! Sellers constantly advertise that their mine diamonds are ethically sourced. However, always be wary of such claims because their marketing is simply false and biased to sway you into buying their products. It is well documented that diamond mining is done using slave labour in conflict regions.

Are mined diamonds becoming eco-friendly?

NO! Mined diamond can never be eco-friendly since the term mining itself already means the destruction of the land in order to extract something from it. Therefore, the very act of bringing diamonds out of the ground automatically makes them impossible to be eco-friendly. Without exception, this process is destructive and has cascading adverse environmental and ecological effects.

Are mine diamonds finally conflict free?

You can never say for sure. Unfortunately, there is no sure-fire way of determining where a diamond was initially found unless you go and dig it up from the ground yourself. Sellers have always ruthlessly exploited this fact to sneak blood diamonds into the general market. For the full picture, please read: Is the Diamond Kimberley Process a Flop? And Blood diamonds