white gold vs platinum lab grown diamond engagement rings
Jan 18, 2023
Engagement Rings
What Makes Platinum a Better Choice than White Gold?
As you probably already know, all gold has a deep, brilliant yellow colour. 18-carat white gold is composed of 75% pure gold. So what is “white gold?” How do we make gold look white?

How is White Gold Made and Why isn’t it Truly White?

Usually, for all jewellery and lab diamond rings white gold is made with an alloy of either nickel or palladium. These metals are very silver in colour – so when combined with gold, they make it look more “white” in appearance. However, it’s still not completely white, having still a tint of yellow. To further brighten the gold, it’s usually plated with rhodium. This metal is very hard and silvery-white in appearance – and when the palladium or nickel gold alloy is coated with it, it gains a brilliant white-silver appearance.

Why Does White Gold Change Colour and Require Maintenance While Platinum Doesn’t?

The main problem is that rhodium plating doesn’t last forever and it can wear off in as little as a few months, depending on the amount of wear of the ring. Once it does, the colour of your ring will change to an off-white, yellowish colour – which is the true colour of the alloy below the plating.

In order to maintain the ring, you’ll need to have it professionally polished. The old layer of rhodium plating will be removed, and the ring will be plated with rhodium again. This must be done repeatedly for the lifetime of your ring, generally every 6 months!

It is important to note that, jewellers love it when you buy white gold – because you’ll have to come back into their store regularly to have your ring serviced over and over. They charge you for this service and also have the chance to sell you something new.

Therefore the advantage of Platinum is that it doesn’t have this problem. It has a naturally bright, silver-white colour that looks beautiful. All you need to do to maintain a piece of platinum jewellery if you like is to give it a light polish every 2 years or so – that’s it!

white gold or platinum man made diamond rings

Overall, platinum is a much better option for lab diamond engagement rings – or any ring in general. Read on to learn more, and see why platinum from Novita Diamonds is superior to white gold.


Our Platinum rings at Novita are competitively priced – only about 10% more for platinum vs white gold rings. So why is it more expensive? First, platinum rings are made of 95% platinum – while 18K gold rings are made of only 75% gold. Second, the melting temperatures of platinum exceed 1,700° C, compared to just 1,100° C for white gold. Third, due to the high melting temperatures, they are naturally more labour intensive.

Why do jewellers usually charge double for platinum?

The reason for this is, the average jeweller has to outsource the work to a company like us. And do not forget, since you won't be coming back every 6 months, they are trying to make up for a lifetime of no maintenance. Whereas, we make all our jewellery and lab grown diamond rings in-house, which means that they are much more affordable.



Both platinum and white gold are equally strong and durable but white gold tends to scratch more easily due to the layer of rhodium plating. Don’t be fooled by false statements of salespeople pretending white gold is stronger. It’s simply not.


Why Choose Novita Diamonds for Your Perfect Platinum Ring?

Here at Novita Diamonds, our core belief and culture is to enrich our customers, therefore we encourage you to always choose Platinum over white gold. There is no compelling reason for anyone to choose a white gold ring when a platinum lab diamond ring is whiter and more durable of the two. If you are hesitant about the price difference, you can rest assured that we will always provide unmatched value by never overcharging you. Keeping our prices at wholesale rates, unmatched within the industry, allows you or your special someone to be the proud owner of a beautiful lab grown diamond ring that will always stay untarnished.
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In summary

Platinum is a better choice than white gold for jewelry because it maintains its color and requires less maintenance. Both metals are strong, but platinum is more durable and resistant to scratches. White gold changes color and needs regular rhodium plating. Platinum is more expensive due to its higher purity and melting temperature, but Novita Diamonds offers competitively priced platinum rings that perfectly complements our lab made diamonds in UK.

Platinum vs white gold lab diamond engagement rings