Best lab created diamonds in UK
Mar 28, 2023
After Proposing
Diamond simulants must read
Since the introduction of lab diamonds to the market, there have been a worryingly increasing number of websites and companies trying to sell simulants as diamonds, they do it by using very clever wording like “lab created round brilliant”, these are simply not diamonds they are nothing but cubic zirconia stones.
Our duty as a player in the industry is to bring this to the attention of couples on the brink of starting a new phase of their lives and help prevent them from making a mistake that will have cascading adverse effects down the line.

Are simulants real diamonds?

The phrase 'simulated diamonds' is cleverly worded to convey that what they are selling is somehow equal or near the quality of real diamonds, thus a real alternative to diamonds. However, it couldn't be further away from the truth, as 'simulated diamonds' is just a fancy term for cubic zirconia, which is massively inferior to real diamonds in every way and thus worthless. 
So why are these companies trying so hard to mislead their customers? Unfortunately, sustained deception-based marketing is vital for their business model to survive. They will liberally apply phrases and descriptions throughout their sites and promotional materials specific to real diamonds like 'eternal' or 'sparkling', which don't apply to cubic zirconia.

To give you an idea of the massive difference between the values of similarly sized diamond and cubic zirconia, a 1 carat of cubic zirconia is more than 1500 times cheaper than a 1-carat lab grown diamond in UK. This difference is even more significant, exponentially so, as the carat size increases.   

Unfortunately, many people find it out the hard way when they try to resell their 'diamond simulant', which they can't, as cubic zirconia has no value.The setting itself might carry some value, while the cubic zirconia, like any other diamond simulants, is always discarded.

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Are there any real substitutes for diamonds?

All diamonds are inherently valuable, unlike 'simulated diamonds'; throughout history, diamonds have been coveted for their eternal allure and brilliance, qualifying them to the status of heirlooms, something of value to be passed down the generations. 
Simulants are not something suitable to leave to the next generation as they contain no intrinsic value. Cubics, and other simulants, are mass-produced and cut and polished autonomously by machines to minimise costs as much as possible. On the other hand, each diamond is cut and polished by hand and finally inspected meticulously by master craftsmen to bring out the brilliance that diamonds are known for. And ultimately, a diamond simulant ring can never last long enough to be considered as an inheritance. Cubic zirconia stones are prone to chipping and scratches. Even worse, they are porous- easily identifiable under magnification. The porosity is highly detrimental to its lifespan, as any contact with everyday materials like hand cream, lotions, or sunscreen will penetrate and settle into the pores, which, over time, result in the diamond simulant becoming significantly dull and lifeless.

To summarise, the only thing a 'diamond simulant' brings to the table is its ability to look nice for a whopping month of regular use. With age, it will become increasingly unattractive as it accumulates damage and dirt. In contrast, diamonds will resist wear and never dull due to being the hardest natural material known to men, and any gunk that settles can be easily washed off with a gentle bath. Diamonds will always outlast any and all of its cheap knockoffs. 

Real diamonds have no alternative; nothing can replace, or even match, their coveted place as the jewel of choice to signify brilliance, beauty and everlasting love. Naturally, some businesses will try their hardest to capitalise on the appeal of diamonds by marketing simulants using clever wordings and low prices to mislead customers. Suppose they can convince customers that they are buying 'something like a diamond' or, even more shamelessly, 'a genuine alternative to diamonds'. In that case, they will have succeeded in their mission to dupe unsuspecting customers. As we have discussed, these statements are completely false as simulants are nothing like a diamond; it's like comparing silver cutleries with plastic ones; the former retaining their value and often passed down generations while the latter is almost always discarded after use. 

By now, you have learned how and why `diamond simulants` are inferior to real diamonds and know how to tell them apart; therefore, in the matter of love and make a potentially embarrassing blunder to commemorate the start of an otherwise beautiful relationship. To keep on advancing your knowledge read our lab diamonds guide.

Novita diamonds expert gemmologist