Novita Diamonds’ founder and CEO, Iris Arnold
Mar 24, 2023
Industry Must Read
Proudly Women Owned and Led!

Iris Arnold the founder and CEO of Novita Diamonds has taken the company to become the largest retailer of lab grown diamonds in UK and the world. Her leadership, vision and the incredible hard work of all the entire Novita Diamonds team has been run and led by 85% women.
What you might not have know is that the vast majority of the established diamond brands are all run by either men or boards of men, making them increasingly out of touch.

How is Novita Diamonds run and operated?

To give you a full appreciation of the UK and global operation works, we will need to start at the beginning. "Iris Arnold", the founder and Director of Novita Diamonds, has throughout her extensive career, observed first-hand how old and established diamond companies, underhandedly exploit their customers. Most customers are often always first time buyers and don`t know nearly enough about the industry to make informed and savvy decisions.

Though, most of the employees of these stores and companies tried their best to help the customers make the right purchase decision despite the top-down pressure and interference from upper management to persistently upsell expensive options and addons that were not suitable, in either taste or budget, for the customer. The employees that tried the hardest to help were the ones who could consistently emphasise with the customers, risking the displeasure of management to provide genuine recommendations. 

Iris recognised that those authentic employees were almost always women as they were the ones to form a connection with the customers successfully. It was also the unfortunate reality that they were time and again denied the opportunities to advance and bring into effect their hard-earned ideas and creative inspirations. 

Therefore, in order to tackle these deep-rooted issues and provide the customers with the best possible experience, Iris felt she had no choice but to create and run a fully woman-owned diamond business; thus, Novita Diamonds was born. From its inception, the mission was to empower its workforce and employees to go above and beyond what was required to deliver choice, value, and, most importantly, a positive experience to its customers. 

Unfortunately, many people find it out the hard way when they try to resell their 'diamond simulant', which they can't, as cubic zirconia has no value.The setting itself might carry some value, while the cubic zirconia, like any other diamond simulants, is always discarded.

Novita Diamonds owned and led by women

100% Female Management and 85% Female Workforce

We believe that positive fundamental change always starts from the root level. This is why every single employee, 85% of which are women, has been exhaustively vetted to ensure that they are passionate and fully committed to Novita Diamonds' sole mission of providing customers with the best possible experience. Learning from the failings and inadequacies of the established brands, Iris went to great lengths to cultivate a culture of confidence and personal responsibility among her female staff. Instead of their valuable ideas and insights earned through the interactions with customers being ignored in favour of arbitrary decisions by male-dominated and frequently out-of-touch management, anyone can and is encouraged to voice their opinion and influence the direction of the company.

What is the innovative management style of Novita Diamonds?

Our innovative type of management have already differentiated us from our competition and allowed us to thrive in the lab diamond rings market. Our female employees` unanimously agreed-upon a decision by Iris, that Novita Diamonds would exclusively deal with lab grown diamonds in UK and globally. Besides the obvious ethical reasons like being environmentally friendly and free from slave labour, lab grown diamonds provide unparalleled value to our customers, enabling them to afford larger and higher quality stones that they might not otherwise be able to buy.

Our philosophy at Novita Diamonds of empowering our female workforce has allowed us to focus on aspects that truly matter and make a positive difference. Traditional high street jewellery stores spend an exorbitant amount of money renting prime locations to wow and impress prospective customers. At Novita Diamonds, we do the exact opposite. Providing a focused and streamlined online shopping experience and restricting visits to appointments to quiet and calm locations enables our passionate female agents to do what they do best: guide the customers towards the perfect purchase without pressuring or upselling them. The decision making inclusivity extends to the new ring and jewellery designs. By involving our woman workforce in approving what new designs gets released, every new launch is guaranteed to be sensible and bring value to customers. 

In summary

We are so confident with our workforce structure and management style which has over 85% women, that as we expand our presence into all global major cities, we will keep empowering and employing a majority woman workforce to maintain our competitive edge and focus on what`s important: the experience of our customers.