“HOW BIG IS YOUR DIAMOND?” THE NUMBER 1 QUESTION ALL GIRLS GET ASKED!
The number one question all get asked with engagement rings is: “How big is your diamond?”. They don't get asked what the diamond's clarity is, nor what colour, cut grade, polish grade, symmetry grade, or fluorescence it has, etc. NOPE, they do not get those questions!
Due to amazing technological advances in the last 3 years, Novita is so excited that Lab-created diamonds are now available in the diamond market. Some say that it is a full disruption to the industry while others say it’s the new era of diamonds and affordable luxury. We believe it’s both!
SIZE DOES MATTER
Thankfully, for young and more savvy consumers, the days of going to your local jewellery and being forced to buy an overpriced natural diamond are numbered. Instead, they are entering the engagement ring market with an open attitude to a much bigger diamond at less cost while being conscious that our lab-grown diamonds are truly conflict free, ethically sourced, and mine-free.
It is now possible for your special someone to have the dream ring they always wanted, without breaking the bank. Instead, new couples can put money towards the deposit of a house, paying an existing one, a romantic or adventurous holiday, wedding cost, honeymoon, and the other 20 things all starting couples would rather take care of.
LAB CREATED DIAMONDS ARE ON AVERAGE 70% CHEAPER THAN MINED
Due to their origin, our Diamonds are 70% cheaper than mined diamonds. While mined diamonds originate from the ground and have a very expensive locating and extraction process, the new lab diamonds are created in the state of the art laboratories.
The processes that both mined and lab diamonds (in their rough form) are identical. The diamonds get sorted, cut, polished, and graded by the same manufacturers and certification laboratories.