PROUDLY BRITISH MADE    /    ETHICAL CHOICE    /    BIGGER AND BETTER ROCKS    /    REAL DIAMONDS
Diamonds
Engagement Rings
Before Proposing
After Proposing
Industry Must Read
Giving Back
Others
>

Diamonds
How big is your Diamond? The #1 question she will get asked.
Jul 16, 2020

“HOW BIG IS YOUR DIAMOND?” THE NUMBER 1 QUESTION ALL GIRLS GET ASKED!


The number one question all get asked with engagement rings is: “How big is your diamond?”. They don't get asked what the diamond's clarity is, nor what colour, cut grade, polish grade, symmetry grade, or fluorescence it has, etc. NOPE, they do not get those questions!


Due to amazing technological advances in the last 3 years, Novita is so excited that Lab-created diamonds are now available in the diamond market. Some say that it is a full disruption to the industry while others say it’s the new era of diamonds and affordable luxury. We believe it’s both!


SIZE DOES MATTER


Thankfully, for young and more savvy consumers, the days of going to your local jewellery and being forced to buy an overpriced natural diamond are numbered. Instead, they are entering the engagement ring market with an open attitude to a much bigger diamond at less cost while being conscious that our lab-grown diamonds are truly conflict free, ethically sourced, and mine-free.

 

It is now possible for your special someone to have the dream ring they always wanted, without breaking the bank. Instead, new couples can put money towards the deposit of a house, paying an existing one, a romantic or adventurous holiday, wedding cost, honeymoon, and the other 20 things all starting couples would rather take care of.


LAB CREATED DIAMONDS ARE ON AVERAGE 70% CHEAPER THAN MINED


Due to their origin, our Diamonds are 70% cheaper than mined diamonds. While mined diamonds originate from the ground and have a very expensive locating and extraction process, the new lab diamonds are created in the state of the art laboratories.


The processes that both mined and lab diamonds (in their rough form) are identical. The diamonds get sorted, cut, polished, and graded by the same manufacturers and certification laboratories.

WITH CHANGE ALWAYS COMES RESISTANCE


Similarly to when Airbnbs came to the market, hotels were not happy and many years later they are still not happy. Same as Uber to Taxi drivers, and Amazon to book store. The same goes for man-made diamonds with respect to mined diamonds. We cannot stay in the past while ecosystems get destroyed, countries in war funded by blood diamonds, bribes, and deaths in third world countries, child labour, plus price-fixing, manipulated, and overinflated diamonds by large mining corporations. Companies such as De Beers had a monopoly on the diamond market for almost a century.

Why not make the truly ethical choice and get the big diamond she really wants?
The choice is a no brainer, they are identical in every aspect from chemical composition to brilliance.


ICE FROM THE SKY AND ICE FROM A FREEZER BOTH REAL? IS A BABY BORN THROUGH IVF A REAL HUMAN?


The main argument of resistance is when some people say that lab-grown diamonds are not real diamonds. To make a lab-grown diamond, you need to start with a diamond seed, a natural diamond, and the process that makes that diamond grow. Those people who are saying that lab-grown diamonds are not diamonds would never say that a lab-grown baby born through IVF is not a real baby or human. This is called double standards. Another analogy is that ice which forms naturally from the sky (hail) and ice that is man-made in your kitchen freezer. They are both the same, made from the same material, and do the same job (keep our drinks cool).